“I Don’t Get It…I Don’t Get It”

So Allow me to inject some “cuteness” into your day, as well as some hope for the future.


A few weeks ago, General Mills ran a new Cheerios ad on Youtube, detailing how awesome Cheerios are for your heart.  It was a heart-warming ad (to be honest) that features a cute-as-can-be little girl who is concerned for her father’s heart health. At the time of this post, it has garnered over 4.1 million views.  It also gathered so many negative comments that Cheerios disabled the comments section of the video (a practice I wish everyone, and I MEAN EVERYONE would employ).  One comment shown (prior to them being disabled) stated that “black father…he’ll be gone soon”

Benny and Rafi Fine (The FineBros), known for their videos of people reacting to videos, recently posted a video that featured several young people (12 and under) responding to the video.  The children were (some assumptions made) told that the video was controversial, shown the video and then asked for comments.  All of the children (at least the ones shown) were dumbfounded as to why people were upset at the video.  They could not grasp what it could be that would cause people to be bothered by a Cheerios commercial.  When specifically asked what they noticed about the parents, not one of the children shown noticed a difference.  When told that it was due to the mother being White and the father being Black, they were further amazed.

Many of the children spoke surprisingly thoughtful and well as to the ignorance of people commenting negatively towards a video that was meant to be heartwarming.  One of the youngsters pointed out, “so you’re wasting your time going on the internet.  Going to the comments,  and typing some racial slur…for a Cheerios commercial!  That’s dumb to me!”

Seeing the children be able to not see a) the difference between the parents in the video and b) the reason for controversy, gave me hope for the future of this country.  We obviously have a lot of division and tension in regards to the differences in our cultures.  The differences not only lie in our racial makeups, but economic, regional and age differences.  Many people have experiences that cause them to have certain feelings towards different races, cultures, etc.  I’ve had to struggle with issues of race myself, based on the unfortunate actions of a few.  At a very young age, I was exposed to hateful actions that caused racial distrust for years.  Events like what I experienced (or worse) cause people that would otherwise be as innocent as the children in the video to hold fearful, and sometimes hateful views of those whom are different.

My hope is that the children in this video are not the exception.  I hope that with so many different types of people and cultures in modern America, they will not be fearful of others.  I hope that they will keep the innocence that is displayed in the video.  I hope the same thing that happend to so many of us will not happen to them.

I hope they continue not to get it.

-Until next time

About Author


Born in Dallas, raised in OKC and Michigan. Grew up wanting to be Bo Jackson, then Barry Sanders, then Stan Lee, Batman and Mike Tyson (yes, in that order). Striving everyday to be used by God for what He has called me here for. Married with a nearly 1-year old daughter (5 years of marriage on August 11!). I'm not witty enough to think of anything else right now.

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